Tom Brady Frequent Fanatics Fest NYC 2024 at Jacob Javits Center in New York on August 16, 2024.
Dave Kotinsky | Getty Images Entertainment | Getty images
The fanatics of the sport giant oppose fans to the big Tom Brady, Kevin Durant and Alex Rodriguez during a next marketing event.
The company announced Tuesday that it presented a competition based on skills at the Fanatics Fest 2025, which takes place from June 20 to 22 in New York. Fanatics says more than $ 2 million will be awarded, including a cash price of $ 1 million for first place, a Ferrari 812 GTS for second place and a Lebron James Collectors card worth $ 250,000 for third place. If no fans ends among the first three, not celebrity competitors, the most score fan will receive $ 100,000.
If a celebrity competitor arrives first, he won the seven -digit award.
“I think that thought was, how to create even more a crazy environment where fans, athletes and banners all run, in this case, literally, spending a good time and highlighting all of this,” said Lance Fensterman, CEO of Fanatics Events.
This is the second fanatics festival after the inaugural event last year attracted more than 70,000 fans and brought together major sports leagues and hundreds of current and old athletes. Last year, offers included league activations, autograph sessions and a trading and collection card show.
This year, fanatics hope to go even bigger – in order to call up to 100,000 participants – while the company continues to expand its range to sports marketing.
Michael Rubin acquired fanatics in 2011 after having merged him with his business, GSI Commerce. This has started as a platform for sports electronic commerce has evolved in recent years into a diversified sports platform offering commercial cards and sports memories, live purchases, betting and games, as well as an event company.
Fans exchange cards during fanatics NYC 2024 at Jacob Javits Center in New York on August 18, 2024.
Rob Kim | Getty Images Entertainment | Getty images
Fifty fans will be selected to compete in the Fanatics Fest 2025 against Top Talent who also includes actor Kevin Hart, the former New England Patriot Rob Gronkowski, the Los Angeles Harden Harden shot goalkeeper and the Olympic gymnast Jordan Chiles.
The competition will include the accuracy of the major baseball league, the precision of the National Hockey League, the precision of the National Football League, a passing precision, a shooting competition from the National Basketball Association, a challenge to notation of FIFA goals and a golf competition. Fans can apply to participate by submitting a short video in the Fanatic Application.
While the activity of fanatic events represents only a small fraction of activity – the last value of $ 25 billion, according to a person familiar with the company – Fensterman said that Fanatics Fest creates a lot of positive feeling in the company.
“It is incredibly impacting in terms of reapprising the entire ecosystem for the sole pleasure of pleasure,” he said.
Correction: A previous version of this story incorrectly listed a celebrity as participant in the challenge of the skills of the Festrics Fest. This mention has been deleted.