Imported beer, including Heineken, for sale in a store in New York on April 10, 2025.
Timothy A. Clary | AFP | Getty images
Heineken Hasse the shoulders of the threat of prices earlier this year, but now society raises more concerns about the potential disturbances of its activities.
In the Dutch Brewer results reported on Wednesday, Heineken said that new American prices, especially those targeting canned beer, could force it to adjust expenses and investments.
“There are wider uncertainties, including recent price adjustments and potential increases, as we are progressing,” the company said in its profits. “To navigate this fluctuating environment, we remain agile in our capital and resources allowance.”
While Trump’s steep rate rates over dozens of countries remain en masse under a 90-day break, it maintained 25% duties on imported beer and empty aluminum cans that came into force earlier this month.
Heineken reported growth in income from the first quarter which beat analysts’ expectations on Wednesday morning and confirmed its orientations in the year of the year despite the tariff risks. But its beer sales fell 2.1% in the first quarter.
CEO Dolf Van Den Brink said that the company expected lower beer sales, given The continuous risks of inflation, the feeling of low consumers and fluctuations in money, in addition to uncertainty surrounding global prices.
Van Den Brink’s comments mark the departure of previous declarations in February, when he described the proposed American prices, including those under aluminum used in beer cans, as “relatively manageable”.
“The beer industry is with a high intensity of capital and it is very local. So, as such, it is an industry a little less likely to disturb the flows of international trade,” he told “Squawk Box Europe” in February.
At that time, AB Inbev, the largest brewer and owner in the world Brands such as Budweiser and Stella Artois have also minimized the threat of prices.
“We do not think that we are going to have great subjects to discuss during this year in terms of prices,” said CEO Michel Doukeris.
But now a growing world trade conflict led Heineken and others to reassess.
Constellation brands said a quarterly battery last week, but reduced its long -term directives for 2027 and 2028, partially citing “the planned impact of prices”.
“The directives we have provided reflect the fact that there are many unknowns today, including things like prices,” said CEO Bill Newlands.