In an aerial view, a target store was seen on August 11, 2025 in Austin, Texas.
Brandon Bell | Getty images
Target Wednesday publishes the tax profits of the second quarter on Wednesday before the Bell, while investors are looking for signs that the discounter in difficulty returns on the right track.
Here is what Wall Street is waiting for the last three -month period of the company, according to a survey of LSEG analysts:
- Profit by action: $ 2.03 expected
- Income: 24.93 billion dollars expected
The annual sales of the retailer based in Minneapolis have been roughly stagged for about four years. Target’s shares fell by around 60% compared to their top of all time at the end of 2021.
The problems of large -scale retailers have only worsened this year: store traffic has dropped almost every week since the end of January, according to. Ai, an analysis company that uses anonymized data from mobile devices to estimate global visits to locations. Target’s action dropped by 22% in 2025 only.
In interviews with CNBC, customers and former employees said that Target had lost some of the unique features that distinguish him from competitors, such as catchy goods, well -maintained stores and attentive customer service.
Higher prices have added to Target challenges. About half of what the objective sells is imported, said the company.
And last week, Ulta Beauty And Target announced that they were putting an agreement that opened mini-magasins in beauty in nearly a third of Target stores. The partnership, which also added Ulta’s beauty brands to the Target website, will end in August 2026. Target had spoken of the addition of Ulta Shops as a traffic pilot and a boost to its beauty category.
Despite the challenges, the target leaders, including CEO Brian Cornell, underlined the confidence in the long -term perspectives of the company and its strategy to resume its image “Tarzhay”. They also spoke of stimulating growth with new parts of the company, such as advertising.
Target reduced its prospects for sales in full year in May, blaming its weakest expectations on lower discretionary expenses, consumers’ uncertainty on prices and reaction to the business reversal of the main efforts of diversity, equity and inclusion.
Target said he is expecting a low -digit percentage point Deblee of sales This exercise and profit adjusted by action, excluding gains in disputes, at $ 7 to $ 9.
In May, the company also announced some leadership resums and the creation of a new office intended to turn around its results. Operation chief Michael Fiddelke will supervise the new effort, called the company’s acceleration office.
The objective is also about a change at the top. CEO Brian Cornell is expected to leave the business. He agreed to remain in the role for about three years after the board of directors of Target abandoned the retirement age of 65 in September 2022.