The bottles of American whiskey Jack Daniel are offered for sale in an alcohol store on November 27, 2023 in Chicago, Illinois.
Scott Olson | Getty images
Actions by Jack Daniel-Maker Brown Immersed more than 18% Thursday after the company has published quarterly profits which were lower than analysts estimates, weighed down by the impact of rates and low discretionary expenses in alcohol.
“Although our results do not respect our long -term growth aspirations, we have made significant progress in an exceptionally difficult macroeconomic environment,” CEO Lawson Whiting said in the company's profits.
Here is how the company performed for its fourth fiscal quarter of 2025, compared to the expectations of Wall Street, according to LSEG:
- Profit by action: 31 cents against 34 cents estimated
- Income: $ 894 million against $ 967.4 million estimated
For the fourth fiscal quarter, Brown-Forman said sales of $ 894 million, down 7% compared to the same quarter a year earlier. The net profit of $ 146 million, or 31 cents per share, was down 45%, compared to 266 million dollars, or 56 cents per share, a year earlier.
While the net sales of Brown -Forman whiskey products – Jack Daniel's and Woodford Reserve – were stable for the year 2025 compared to the previous year, the tequila and the ready -to -drink portfolios have decreased by 14% and 6% respectively.
For financial year 2026, the company provides for a drop in the range to a figure both in organic net sales and the biological operating result.
“We plan that the operating environment for exercise 2026 will be difficult, with low visibility due to macroeconomic and geopolitical volatility, because we are facing opposite winds of consumers' uncertainty, the potential impact of prices currently unknown and unmarked sales of second -hand barrels,” said the company.
While Brown-Forman says that he is unable to measure the impact of potential prices, Bernstein analysts estimate that a 50% rate on American whiskey sold in the EU would result in 10% of Brown-Forman's profits before interest and tax, or EBIT.
Bernstein has also noted that in a recession environment, distiller generally underforms brewers, which makes Forma brown more vulnerable than drink peers like Constellation brands,, Molson Coors And Anheuser-Busch.
In recent months, Canadian alcohol stores have started to eliminate Jack Daniel products and other American products in response to President Donald Trump's prices. In March, Brown-Forman's Whiting described the eliminations of “worse than a price”.
And this week's Trump administration has also doubled prices on 50%aluminum and aluminum imports, which concerns ready to drinking canned drinking of Brown-Forman and the wider sector.