Nike shoes are seen in the King of Prussia Mall, while the world markets are preparing for success in trade and growth caused by the decision of the American president Donald Trump to impose import rates on dozens of countries, in the King of Prussia, Pennsylvania, United States, on April 3, 2025.
Rachel Wisnietski | Reuters
Nike Inquire the prices on a wide range of shoes, clothing and equipment this week that the retail industry relying so that the prices reach its profits, CNBC learned.
The prices of Nike clothing and adult equipment will increase between $ 2 and $ 10, said a person familiar with the case. Shoes at a price between $ 100 and $ 150 will see an increase of $ 5, while sneakers over $ 150 will have an increase of $ 10, the person said.
Price increases will be in force by June 1, but could be seen on the shelves this week, the person said. The increases cover a large part of the assortment of Nike, but many products will remain the same price.
The prices of children's products will not increase, and items will not be less than $ 100, depending on the person. The company is trying to be aware of the financial challenges that families face and do not want parents to see higher prices when buying their children during the school season.
In addition, the Nike Air Force 1 shoe will remain $ 115, said the person.
“It is a shoe that people in the workplace wear,” said the person. “It's comfortable, accessible.”
Jordan brand clothes and accessories will not see increases either, but Jordan sneakers will do so.
Nike said in a statement that “we regularly assess our company and regularly make prices adjustments as part of our seasonal planning”. The company did not say that the decision was linked to the prices.
If it is common for retailers to regularly adjust their price structure, the shoe industry was particularly affected by the new prices of President Donald Trump.
Currently, Nike manufactures about half of his shoes in China and Vietnam, which Trump has struck with his new samples. Chinese products face a new price of 30%, while imports from Vietnam is currently subject to rights of 10%. Trump reduced the rate of price on Vietnamese products by 46% for 90 days at the beginning of April.
The prices should strike the beneficiary margin of Nike and it can compensate for the effect by price increases, especially since the sneakers giant works through a reversal that takes more time than expected. Nike's profits were already under pressure before the prices took effect because it had to count on the reduction to move the product.
Price increases will be the rate of PDSF that consumers see in Nike stores and on its website. He sent a note to the wholesale partners of price increases, but how they will appear in places like Dick's Sporting Goods And Foot locker is not immediately clear.