Rashee Rice # 4 of the Kansas City chiefs reacts with the football player of the NBC Sunday Night football after the victory against the Falcons of Atlanta at Mercedes-Benz Stadium on September 22, 2024 in Atlanta, in Georgia.
Todd Kirkland | Getty Images Sport | Getty images
The NFL season officially starts on Thursday, and Comcast Nbcuniversal already takes a tour of victory.
Nbcuversal said that the next NFL season marks its greatest more profitable number with regard to the overall income from advertising and partnerships. The company also said that it was already sold for advertising points for the Super Bowl LX in February.
Live sports – in particular professional football – rake in the most public and therefore the most advertising dollars for traditional television and streaming platforms. Sports were again a main element of the initial presentations of media companies to advertisers earlier this year.
Nbcuniversal in particular began to boast its next sports list earlier this year, noting the NFL and the Super Bowl and the return of the NBA to NBC, as well as other major events such as the Olympic Games.
“By going through the strongest sports in advance in the history of our company, the Super Bowl LX has aroused extraordinary interest from brands and allowed us to sell our advertising inventory earlier than ever,” said Peter Lazarus, executive vice-president of NBC Sports & Olympics, advertising and partnerships, in a press release.
The company’s broadcast network of NBC and the Peacock Air streaming platform Sunday Night Football “and will also each wear the Super Bowl LX. This year marks the 20th season of “Sunday Night Football” on NBC.
NBC said that it had already sold 90% of its announcement inventory for “Sunday Night Football”.
The kick -off match of this season between the reign champions of the Super Bowl, the Eagles of Philadelphia and the Cowboys of Dallas, will be broadcast Thursday on NBC.
The Sunday evening football host NBC Jac Jac Collinsworth and Tony Dungy review the statistics after the match between the Dallas Cowboys and the Buccaneers of Tampa Bay on December 22, 2024 at the AT&T stadium in Arlington, Texas.
Icon sportswire | Icon sportswire | Getty images
NBCUNIVERIVERSAL said that it had signed more than 150 partnerships for programming “Sunday Night Football” for 2025-2026, adding that nearly 40 of these partners are new. The best expenditure included automobile brands, insurance, retail, technology and categories of fast service restaurants. NBCUNIVERIVERSAL said it has sold all key sponsorships for its NFL range, and that Toyota sponsors half-time.
The Super Bowl broke records on the advertising front for media companies in all areas. The commercial places of the next championship match would have cost $ 8 million per place of 30 seconds.
NBCUNIVERIVERSAL said it had seen a high demand for ads from the Super Bowl, in particular brands of consumer products, entertainment, finance and alcohol. The company added that there was an increase in expenses on digital platforms by 20% from the last Super Bowl on NBC in 2022.
The Super Bowl that was broadcast on the Fox Corp. Earlier this year provided a record windfall for the company. More than 10 of its advertisements have sold $ 8 million each.
The price of Super Bowl advertisements – The higher level of advertising through television and streaming – can often degenerate by around $ 100,000 as remaining inventories decrease and approaches to the big game. For the Super Bowl on Fox in February, the price leap was closer to $ 500,000 per place, CNBC previously reported.
Disclosure: NBCUNIVERSAL DE COMCAST is the parent company of CNBC.