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MSNBC planned to keep its name when it has disabled it, some would say that NBC News orphan, but things did not work in this way. NBC has decided not to share its name, which means that MSNBC will be known as MS NOW.
Variety reported:
MSNBC will have to take a new name in months to come while trying to carve out an identity that will make him compete for scoops and news with current NBC news. MSNBC will soon be known as my source for news and the world, or MS NOW, after the spin-off of the major part of nbcuniversal cable assets in a new listed company called the slope. The changes were detailed in a service note to staff members on Monday by Mark Lazarus, who will run as a founding CEO.
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MSNBC had planned to keep its name, but NBCU recently decided to keep its famous peacock design and brands and not to share them, forcing the slope to modify some of its networks which use these badges and the NBC logo, said Lazarus.
There are even more changes to come. Many familiar faces of NBC News will disappear from MSNBC. The network hires its own journalists and builds an apparatus for collecting autonomous news.
MSNBC is already mainly an opinion network. His highest rated programs have a discussion on news and not on reports, it will therefore be interesting to see if the content management changes a lot at MSN (OW) BC.
The idea that MSNBC could move on to itself and that viewers would not notice were thrown out the window.
It is a big change, and even if I understand that the network could make lemonade from lemons, in a television landscape which presents CNN and Fox, the name MS is now clumsy and clumsy.
If the network was going to rename, my instinct was that they should have gone to do this, instead of a kind of new name and play logo, but which seems unsatisfactory.
What do you think of the name MS now? Join the discussion in the comments below.