Peyton Manning on Sunday February 16, 2025.
Theo Wargo | Nbcuniversal | Getty images
Peyton Manning has a new trading partner.
A new platform led by Patrick Whienceell, the former executive president of Endeavour, has acquired a minority participation in Omaha Productions in Manning.
Participation, which represents around 10% of the company, values Omaha Productions at more than $ 750 million, according to people familiar with the issue.
Investing capital Silver Lake has announced the new Whitesell platform, which will invest in sports, media and entertainment companies, earlier this week. Silver Lake contributes to $ 250 million initial to the fund. The Omaha Productions agreement is the first investment.
A Whitesell spokesperson and Omaha and Silver Lake spokesperson refused to comment on the financial conditions.
“Omaha’s solid history of the creation of content engaging in a solid position to capitalize on new opportunities through entertainment and sports,” said Whitesell in a statement.
Patrick Whitesell Executive President of Endeavour.
With kind permission: strive
Omaha Productions has produced more than 30 television series and live events for a variety of media partners, including Disney,, Netflix And Comcast‘S nbcuniversal. The company is the executive producer of the documentary series “Quarterback” and “Receiver” by Netflix and has developed “Monday Night Football with Peyton and Eli”, familiarly known as Manningcast, where the Manning brothers comment on the game and interview celebrities.
Silver Lake is a long -standing investor in Endeavour. This week, he closed his transaction to ensure that private enterprise. When Endeavor’s existing participation in TKO SPORTS, Silver LAKE marked the agreement to A corporate value of $ 25 billion.
Jamie Horowitz, media director, founded Omaha in 2020, Jamie Horowitz as a investor, the company aims to become new companies that can use Manning, the company aims to develop in new businesses. Omaha recently announced an investment in Good Good Golf, a golf company and lifestyle.
Omaha has been profitable since its foundation, said the company, suggesting that the investment concerns more the increase in Omaha’s value and expand its opportunities than the need for money.
Silver Lake and Whitesell played a decisive role in traveling the company beyond a talent agency in a vast sports and entertainment empire. The company, led by Ari Emanuel, has finally acquired both UFC and WWE, merging them into a new entity listed on the stock market called TKO Group.
Disclosure: NBCUNIVERSAL DE COMCAST is the parent company of CNBC.