A Peloton Interactive Inc. logo on a stationary bike in the company’s showroom in Dedham, Massachusetts, February 3, 2021.
Adam Glanzman | Bloomberg | Getty Images
Platoon announced its Commercial Series on Monday, the company’s first Bike and Tread products designed for high-traffic gymnasium floors.
The move marks the company’s latest move beyond its core home business and toward deeper penetration of the multibillion-dollar commercial fitness market.
“I’ve had the chance to speak with the CEOs of a number of gyms, gym operators or big box operators over the last year,” CEO Peter Stern told CNBC in an interview. “The one brand their members have asked for, and so they are asking, ‘Find a way to get me Peloton equipment.’”
The product suite is part of the company’s business unit, which it launched in 2025 in partnership with Precor, the fitness equipment maker it acquired in 2021. Peloton already has a presence in large companies like hotel chains. Hyatt And Hilton. The company did not say which gyms would specifically offer its new machines.
The expansion could expand Peloton’s footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network spanning more than 60 countries, enabling the company to scale its equipment and digital platform internationally.
Stern did not disclose the price of the new equipment, but said the products would be “competitively priced”, with more details expected closer to the planned launch in late 2026.
The machines combine Peloton’s digital training platform and instructor-led classes with hardware designed by Precor to withstand heavy daily use.
Cycling uphill
Peloton’s push into gyms could face resistance. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote their in-house classes, digital platforms and instructors.
“I have to leave it up to them how gyms respond to this,” Stern said. “But if you look at a typical gym, they have bikes and treads and a lot of other equipment. We’ve just given them a better experience for customers on those bikes and on those treads.”
Peloton has been pushing into commercial spaces for several years, including through hotel partnerships, but has been held back because its hardware was not designed for use in high-traffic spaces. The company has been subject to numerous safety-related product recalls.
Peloton machines tend to break, and repairing them can be difficult because their infrastructure is different than a traditional fitness manufacturer.
When Peloton launched its revamped product assortment last fall, the company also introduced a new line of equipment for its business unit. The equipment is more durable than its consumer machines, but it’s still designed only for places with small gyms, like hotels and corporate wellness centers.
This development comes as Peloton struggles to convince consumers that its new AI-powered product line, Peloton IQ, is worth the premium price.
When it reported its second-quarter fiscal 2026 results last month, the company missed Wall Street’s top and bottom line expectations and said it expected weak sales to continue in the current quarter.
The weak results, coupled with the subdued forecast, were the first clue that investors realized that Peloton’s product overhaul was not the sales driver the company had hoped for, with its increased focus on its business unit.
During Peloton’s most recent quarter, its business unit’s revenue rose 10%, even as company-wide sales fell about 3%.