The Robinhood market logo is seen at a pop-up event at Wall Street after the company’s initial public offer in New York on July 29, 2021.
Andrew Kelly | Reuters
Robin announced Tuesday that online broker is launching new prediction markets for professional and college football.
Customers will now be able to negotiate the results of NFL football matches and the most popular colleges “on the Robinhood application. Robinhood said that these games would include regular seasonal matches and all matches of Power Four college schools.
According to Robinhood, the prediction markets are currently deployed, and will be available for “in the coming days” customers, with plans to launch the first two weeks of regular football seasons and finally add weekly matches.
“The addition of professional and university football to our prediction market center is obvious for us because we aim to make Robinhood a one-stop shop for all your investment and trading needs,” said Robinhood of Futures and JB Mackenzie vice-president.
Jayden Daniels, n ° 5 of Washington commanders, famous after rushing for a hit in the first quarter against the Bengals of Cincinnati during the NFL pre-season match between the Bengals of Cincinnati and the commanders of Washington at the Northwest Stadium in Landover, Maryland, August 18, 2025.
Greg Fiume | Getty images
The new decision comes as Robinhood aggressively widens its prediction markets and deepens in the arena of sports betting. During his call for results of the second quarter last month, the financial director Jason Warnick said that the company saw its strongest commitment in sports betting, with CEO Vlad Tenev adding that the company sees “a great opportunity” in sports betting.
The broker added that the football prediction markets will differ from sports betting, allowing buyers and sellers to engage with each other to fix the price. Robinhood said that he expects the football prediction markets to be exchangeable every day between 8 a.m. and 3 a.m..
Since the unveiling of its prediction markets at the end of last year, Robinhood said it had seen more than two billion negotiated contracts.
The stock increased by more than 400% during the period of one year.