SAILGP is launching sports betting with the Draftkings and BET365

Fans who watch New York races for the SAILGP of the International Vingle League this weekend will have another reason to root for their favorite team.

SAILGP works with game companies Drabings In the United States and BET365 internationally to allow fans to place bets on races, from the Grand Prix of Mubadala New York Sail on June 7 and 8.

“It is a sport that is naturally designed for sports betting and on -site games in person during events,” said Ben Johnson, SAILGP income director. “It's common, it's at high speed; there are many different winners, event event.”

This decision is part of a broader strategy to increase engagement and attract new fans in Sailing League, which was co -founded by billionaire Tech Larry Ellison and Yachtsman Russell Couts champion in 2018.

The league offers 12 mixed international teams that run identical catamarans of 50 feet against each other, with boats traveling at speeds that can exceed 60 mi / h. The races take place alongside the shore, where there are pop-up stages so that fans and cameras can look closely at the action.

The New York Grand Prix this weekend is almost halfway through the fifth season of Sailgp championship. The tight competition and the novelty of the results of the race position sport for the game, said Johnson.

“It really reflects how good the teams are currently good and how much competition is on a race for racing, which makes you really fun for fans from the point of view of betting and games,” he said. “You can have a favorite rating, but in the end, it really depends on which team navigating the most competitive this weekend in this place.”

SAILGP already generates income thanks to the sale of tickets, sponsorship and media rights.

The Grand Prix of the ITM New Zealand 2025 sailing in January attracted a record of 25,000 fans of tickets to the event, according to the League. In February, the 2025 KPMG Australian Grand Prix attracted the most generally devoted world television public in Sailgp, reaching 21.1 million viewers, according to Yougov.

In October 2023, 1.78 million American viewers watched the Spanish Grand Prix on CBS, the most general linear television in the United States for the sailing race in 30 years, including the Olympic Games and the America Cup, according to Nielsen.

The event was split after an NFL match, and Sailgp is ready to capitalize on these viewers again this season, Johnson said.

“Our two largest broadcast windows arrive in the third trimester,” said Johnson. “They will be again after the NFL matches, which, in our view, is the most fun opportunity to highlight Sailgp to a large -scale national audience and this is where we see the records.”

On digital platforms, SAILGP attracts younger and more diverse fans than historically associated with the yacht race. In the past year, he scored 1.4 billion video views on all social networks and tripled his base for YouTube subscribers, with almost half of his subscribers (49%) between 18 and 34 years old. In comparison, about a quarter of the YouTube subscribers at the Americas Cup and the canals of the sailing league on the ocean are in this cohort.

With the game, SAILGP bets that it can convert occasional viewers into spectators invested and amplifying excitation. During live races, the League says it captures 270,000 data points per second, which is processed, as well as data on historical performance, to provide real -time chances to bookmakers.

This weekend, fans have the opportunity to bet on the winner of each race, that the teams will go to the event final, the winner of the event final and the champion of the general season. One key aspect of on -site activations will be to teach the sailing race rules, said Johnson.

“The rules of rules is a huge advantage for us because it gives people a truly acquired interest, not only who is first and second, but why.” said Johnson.

With an increasing audience, dollars of sponsorship circulate. In November, SAILGP signed Rolex as its first title partner in the global sailing competition. Many individual teams have now attracted major sponsors, including brands such as Red Bull, Emirates, Mubadala, Tommy Hilfiger, Rockwool and Deutsche Bank.

The League also sells teams to investors with increasingly rich assessments.

In November 2023, a group of investors led by Marc Lasry's avenue Sports Fund completed its acquisition of the American team for $ 35 million, a significant leap of the range of $ 5 million at $ 10 million for team acquisitions.

And Tuesday, SAILGP announced that the Red Bull Italy SAILGP team had been acquired by an investor consortium led by the founding partner of Muse Capital, Assia Grazioli-Venier and luxury brand entrepreneur, Gian, Luca Passi de Preposulo, with the legend of Jimmy Spitthill sail as CEO and co-owner. Hollywood actress Anne Hathaway also took a game in the team. The teams are now acquired for more than $ 50 million, the CNBC League said.

With the sale in Italy, 10 of the 12 teams are now independent and future teams will be held and independently funded.

“It is a really interesting consortium at this moment of investment capital, family offices, athletes, actors, actresses, that we are really thinking of helping this strategic objective of how we will develop this sport and bring it to so many fans of the world of the most possible part,” said Johnson.