Customers buy from a Bath & Body Works store in Hayward, California, June 12, 2024.
Justin Sullivan | Getty images
Bath & Body Works To a new managing director, his second in less than 3 years.
The retailer of personal, house and beauty care has appointed Daniel Heaf as his new CEO, replacing immediately, replacing Gina Boswell. Heaf was more recently Nike's strategy and transformation agent until his role was eliminated by the new CEO of the Elliott Hill sneakers.
Boswell joined Bath & Body Works as CEO in December 2022 of the Giant of Unilever Consumer products. In March, Bath & Body Works revealed that Boswell would undergo surgery and would take a period of a period of “several weeks”.
HEAF will be presented to the company at headquarters on Monday and met the senior executives on Sunday, fresh out of the plane. Heaf has moved to Columbus, Ohio – near the company's head office – just this weekend, according to a person familiar with the issue, who spoke under the guise of anonymity to discuss non -public details.
Boswell has managed Bath & Body works in the post-payic era, returning the company known for its soaps and lotions scented to profitable income growth. The retailer is only positioned in today's trade environment, because the vast majority of his supply chain is found in North America, reducing his exposure to the large prices of President Donald Trump.
However, the retailer is looking for an “acceleration”, according to the familiar person, aiming specifically to resonate more with the pre -adolescents and to capture even more men. The company also wishes to extend its international scope.
Before his role as chief transformation and strategy officer at Nike, Heaf was the former Nike Direct chief where he supervised 45,000 employees and 9,000 stores in 41 countries. He also had managed Burberry's digital transformation.
As part of the announcement of the new CEO, Bath & Body Works on Monday priority the results of the first quarter. Income and profits have exceeded the company's estimates.
Income increased by 3% from one year to the next to reach $ 1.42 billion. The benefit by action of 49 cents exceeded 38 cents of the previous year and exceeded the advice of Bath and Body Works. The retailer reaffirms his previous forecasts over the year assuming a 10% tariff on goods from China, but excluding any other price change.
Chinese imports are currently subject to 30% prices.