Ahmad Rashad and Willow Bay are looking at an episode of inner stuff recording around 1993 in Secaucus, New Jersey.
Nathaniel S. Butler | National Basketball Association | Getty images
The NBA is quietly preparing to bring back its emblematic program “NBA Inside Stuff”.
On Monday, the League filed two brand requests for “NBA Inside Stuff”, the name of the long highlighting of the NBA which spread on three different networks during its history – notably from 1990 to 2006 on NBC and ABC. The program was briefly resurrected from 2013 to 2016 on NBA TV.
NBC plans to bring back a “refresh version” of the program, according to a person familiar with the question. NBC will again broadcast the NBA matches live next season after losing the broadcasting rights in 2002.
No decision was made on the opportunity to renew the show, people said. A spokesperson for the NBC refused to comment.
The NBA did not immediately respond to a comment request. However, a source close to the League said that the deposit was part of the NBA routine brand process.
The league previously had several inscriptions “NBA Inside Stubs”, but lets them travel, probably because it no longer used the brand.
“Weddnesssssday!”
“NBA Inside Stuff” was initially organized by sports rubber Ahmad Rashad, which aimed to popularize and humanize the NBA players with behind -the -scenes access. The “Rewind” segment of the show, featuring the highlights of the game and Rashad, shouting the days of the week, has become a staple of the show.
The two league brand deposits indicate that the League aims to use the name “NBA Inside Stuff” for a television program and produce brand goods.
Josh Gerben, a lawyer for the brand of Gerben IP, said that television did not necessarily mean linear television. This could be in the form of a YouTube or Tiktok show.
“It is a great intellectual property for the league,” said Gerben. “I think that has a lot of commercial sense at the moment.”
The League would probably try to concede in license on the IP to one of its media partners, said Gerben.
In July, the NBA signed a 76 billion dollar media rights agreement over 11 years with the Walt Disney Company, NBCUNIVERSAL and AMAZON that starts next season.
NBC may try to draw on the nostalgia for its past race showing the NBA games. In November, the composer Josh Tesh revealed on CNBC that he worked with NBC to bring his famous song from “Roundball Rock”.
Disclosure: NBCUNIVERSAL is the parent company of CNBC.