People pass in front of an AMC theater in Manhattan in New York, United States, February 25, 2025.
Jeenah Moon | Reuters
Hollywood’s successful slate heats up, and AMC entertainment Increases the number of its premium screens to meet demand.
The largest cinema channel in the world adds 40 Dolby Cinema cinemas in its AMC locations based in the United States until 2027. It marks a 25% increase in the number of premium brand screens, bringing the total number of the company to more than 200.
“The premium film defines the modern box office,” said Kevin Yeaman, President and Chief Executive Officer of Dolby Laboratories. “By expanding our long -standing partnership with AMC, we are impatient to provide even more audiences to access to the most immersive cinematographic experiences you can only get Dolby Cinema.”
The announcement comes only a few days after the AMC revealed a partnership with CJ 4DPLEX to add 65 X -screen auditoriums and 40 4DX theaters to its theaters around the world.
High -end high -format screens, often called PLFS, are high visualization experiences provided with a higher ticket price. Physical screens are often larger than traditional film screens or have auditoriums that include sound systems or better quality seats.
Dolby cinemas are auditoriums specially designed with plush and reclining seats and a combination of Dolby Vision and Dolby Atmos, which offer net visuals and immersive sound. The theaters of the X screen have a 270-degree panoramic screen that extends the image of the film on the lateral walls using multi-project technology, and 4DX is a premium experience that has gyroscopic seats and practical effects such as fog, water and wind that play in time with the film.
The films that benefit most from PLF ticket sales were the biggest Hollywood blockbusters, because the public wants to see explosive action films and dazzling glasses in the most peak places. This is why films like “Oppenheimer” by Universal, “Avatar: The Way of Water” and Warner Bros. ‘”Dune” and “dune: the second part” captured an important part of the PLF box office during their races.
The Box 2025 and 2026 BOX offices are filled with successful characteristics of large franchises like Avatar, Star Wars, Jurassic Park, The Marvel Cinem Universe, DC Comics and Mission Impossible.
“The expansion of this partnership is a powerful demonstration of the continuous commitment of AMC to offer this premium experience – sought after by filmmakers, studio partners and our guests – to even more of our AMC theaters and filmmakers in the United States,” Adam Aron, CEO of AMC, in a statement on Dolby on Monday.
In 2024, there were more than 950 theaters in North America which had PLF screens, a jump of 33.7% only five years ago, according to Comscore data. These screens represented 9.1% of the national box office, around $ 600 million in 2024.
Premium ticket prices are on average a little less than $ 17, each, according to the Stepligence Cinematographic Data Company, an increase of 8% since 2021, when the company began to report these figures.
PLF receipts always represent a small part of the global box office, most audiences seeing films on traditional digital screens. However, the PLF box office has increased by 33% in just five years.
Disclosure: Comcast is the parent company of Nbcuniversal and CNBC.