The Ram Rumble Bee launches with the 5.7-liter Hemi V-8 (left), available beginning in late 2026; Rumble Bee 392 (right) and Rumble Bee SRT (center) arrive in the first half of 2027.
Courtesy: Ram Trucks
AUBURN HILLS, Mich. — Stellantis plans to increase its North American sales by 35% by 2030, including by reviving its struggling Chrysler brand, which has been dependent on a single product for several years.
The expected growth, focused on its traditional American brands, targets a 60% sales increase for Chrysler and Ram Trucks; 10% for its Dodge performance brand; and 15% for Jeep. He did not disclose targets for Fiat or Alfa Romeo, which also sell very little in North America.
Ram CEO Tim Kuniskis, who also oversees its other U.S. brands, said the goal is to increase the U.S. brand’s sales from 1.4 million last year to 1.9 million in 2030, despite expectations that industry volume would remain steady during that time at 20 million vehicles total.
Stellantis plans to do so largely through the introduction of new vehicles that expand its market coverage, Kuniskis said Thursday at an investor event where the company announced a new five-year, 60 billion euro ($69.7 billion) turnaround plan under CEO Antonio Filosa.
“We don’t choose between growth and profitability. We will improve both together,” Filosa said Thursday of Stellantis’ North American operations.
The North American sales plan calls for a 50% increase in models, with an emphasis on entry-level and high-performance bookends. The automaker also aims to increase its revenue in the region by 25% by 2030, with an adjusted operating margin of between 8% and 10%.
Stellantis plans to increase the number of sub-$40,000 “affordable” vehicles it offers from two to nine by 2030, while also offering eight new SRT performance models to boost those sales from 3,000 last year to about 50,000 units during that period.
Kuniskis detailed three new crossovers for the company’s Chrysler brand, including some models priced under $30,000. This legendary brand currently only offers a minivan.
He also said the company is planning a new midsize pickup and large SUV for Ram, refreshed models for Jeep’s wide lineup and a new crossover for Dodge. The company plans eight new SRT models as part of the five-year plan, he said.
“SRT products are the essence of ‘halo’ and brand building,” Kuniskis said. “These designs not only elevate the brand as a whole, they attract a younger, more affluent clientele.”
Halo vehicles such as SRT are often iconic products with unique designs and high-performance parts. They are regularly used to draw attention to a nameplate or car brand.
Kuniskis said profits from SRT vehicles, which largely share non-performance parts with other models, are three times those of a regular vehicle.
The event comes a day after Kuniskis unveiled a new line of Ram Rumble Bee “muscle trucks” that include V-8 engines, special parts and designs, and a range of performance specifications.
A top-of-the-line SRT Hellcat model equipped with a 6.2-liter supercharged Hemi V8 engine will develop 777 horsepower, a targeted top speed of 170 mph and other metrics that rival some sports cars.