New drinks filled with Starbucks protein
Source: Starbucks
Starbucks plans to draw into the obsession of consumers’ protein by launching cold foam and slats full of protein from September 29.
From “gymnasiums” to users of GLP-1 drugs like Ozempic, many Americans try to consume more protein, in order to build or maintain their muscle mass and feel more full after meals. About a third of us, consumers said that they had loved high proteins in the second quarter of 2025, compared to 24% three years ago, according to Datassential, which follows restaurant menus and consumer preferences.
Customers who add protein cold protein foam to their large drinks can expect around 19 to 26 grams of protein, while the large -size chain protein is 27 to 36 grams of protein, the company said.
“While we continue to return to Starbucks, we focus on the modernization of our menu with innovative, relevant and worthy of media products that will resonate with our customers,” said the Director of the Global Starbucks brand Tressie Lieberman, in a statement.
The protein cold foam will be available in a variety of flavors, including a new banana flavor, vanilla, matcha, chocolate, brown sugar, salty caramel and plain. Seasonal flavors, like pumpkin, will also be available.
Since Starbucks launched Cold Moard Nationwide in 2018, he has become one of the most popular changes that customers can make to their drinks. According to the company, one of the seven Starbucks drinks includes a cold foam. The introduction of the frothy garnish coincided with the growing popularity of iced coffee and other cold drinks, which have exceeded the orders of hot drinks from Starbucks, whatever the season.
The protein slats will be made with milk stimulated by proteins, created daily by baristas by mixing 2% of milk with non -tasty protein powder. Customers will be able to personalize other drinks with milk stimulating proteins also.
The announcement of the product comes in the heels of the best week of sale of Starbucks for its locations in the United States, after the annual return of its pumpkin spice and other fall drinks. The sales record is another green shoot for the recovery of Starbucks under the CEO Brian Niccol, who is committed to bringing the company “to Starbucks” by improving the customer experience and introducing exciting menu.