Customers enter a Starbucks coffee in New York, the United States on Monday, July 28, 2025.
Victor J. Blue | Bloomberg | Getty images
Wall Street sees the first signs that Starbucks“The turnaround is settling in, despite a miss of quarterly results and another quarter of sales reduction at comparable stores.
“The objective for the third budgetary quarter of Starbucks was less on the results (which were below the expectations of the street) and more on evidence on the pace of potential recovery to come,” William Blair Zackfia analyst wrote in a note on Wednesday.
The company announced lower profits than expected for its third tax quarter on Tuesday evening. Its sales with comparable stores have dropped for the sixth consecutive quarter, but the managers told analysts on calling the company’s profits that traffic has improved sequentially each month of the quarter.
Another promising panel came in the growth of the circulation of rewarded non-starbucks. For several years, the number of Starbucks customers who do not belong to its loyalty program has fallen, making the cohort the main culprit of the recent slow sales of the channel.
RBC capital market analyst Logan Reich titled his research note Wednesday on the results of the “Green Shoes becoming greener”. He underlined the comments of CEO Brian Niccol according to which the turnaround is ahead of the calendar, the accelerated deployment of his new work program “Green Apron Service” and changes in mobile applications, among other factors.
The labor changes aim to create a more welcoming environment in cafes while guaranteeing rapid service.
Starbucks has also teased new menu elements at the 2026 exercise, including cold protein foam and improved food options. TD Cowen analyst Andrew Charles wrote in a research note on Wednesday that he has more confidence than sales at Starbucks comparable stores will continue to improve due to the “more aggressive innovation program of the company”.
But while many analysts have presented a bullish file for the recovery of the company, not all investors are sold on Niccol and its “Back to Starbucks” strategy. The return takes more time than originally based on the expectations of Wall Street in terms of the company Sales with comparable stores will increase again.
Starbucks’ shares increased less than 1% in morning exchanges Wednesday, after climbing up to 5% of prolonged exchanges after the results. The action increased by around 2% this year, which gives it a market capitalization of around $ 106 billion.
