NFL commissioner Roger GOODELL said this week that the League was going to look at the international competition and could play up to 16 games per season abroad over the next 5 years.
Goodell appeared at the top of the CNBC CEO council alongside Marriott CEO Anthony Capuano and spoke to a variety of subjects that also included investment capital, franchise assessments and the economy.
Here are the strengths:
Cultivate the imprint of the NFL
The NFL currently has seven international games on its 2025 calendar, the most of its history, organizing clashes in Brazil, England in Germany, Ireland and Spain. But Goodell said on Monday that it was just the start.
“I see 16 regular season games, and I think it will happen in the very close future,” TOCOL TO SCOTT WAPNER from CNBC. “Probably within 5 years.”
The League has more than 200 million fans in the United States, making international an opportunity.
“International is a free market for us,” said Goodell. “We are delighted with our potential.”
The Marriott Capuano added that Sports Travel is a huge income driver, with sports -related trips representing more than $ 50 billion per year and 10% of world tourism.
Marriott has a long -standing partnership with the NFL as a official hotel partner of the League.
Private Equity in the NFL
Goodell has also thought about the rise in investment capital in the NFL.
In August, the League became the last of the main American professional sports leagues to allow investment in investment, in green lighting certain EP companies to take a 10% stake in the teams.
The investment was limited to a small group of companies: Ares Management, Sixth Street Partners, Arctos Partners and a consortium nicknamed “The Avengers” which includes Dynasty Equity, Blackstone, Carlyle Group, CVC Capital Partners and Ludis, a platform founded by the investor and the former runner of the NFL Curtis Martin.
Goodell said this week that the League is about to allow an additional investment capital company to join the ranks.
“There is enough request for us to think it's the right step,” said Goodell.
The commissioner added that the teams found the money inheritance capital for providing liquidity.
Upward assessments
Goodell said he was surprised by the speed with which the team's assessments increased, but said that it was not something on which the league officials concentrate.
According to official CNBC NFL assessments, the average club is worth $ 6.49 billion. The NFL is the most precious sports league in the United States and in 2024, the League generated a record of $ 23 billion in revenues.
The 49ers of San Francisco concluded an agreement with a set of buyers to sell a participation of 6.2% in the team during a record assessment of more than $ 8.5 billion, according to a person familiar with the issue, which spoke under the cover of anonymity to combat non -public transactions.
“This is a declaration on the corporate model itself and its popularity,” said Goodell on Monday. “I think a lot of people assess our franchises because of the future, and that's what we want to see, and that's what we need.”
Prices and economics
While many companies in the country are struggling with the feeling of consumers, obstinate inflation and the prices of large imports, Goodell said that he did not think that the current climate would have a lot of impact on the NFL.
He said that if the data show that consumers stop spending or not investing in the future, he thinks that live sports are in a different category of general entertainment expenses.
“There is always a big demand in our content,” said Goodell.
– Alex Sherman and Michael Ozanian of CNBC contributed to this report.