Igor Golovniov | Lightrocket | Getty images
The House of Philadelphia of the 76ers of the NBA and the NHL leaflets obtains a new name.
From September, the place of sport and entertainment at South Philadelphia will be appointed Xfinity Mobile Arena, renowned for the current Wells Fargo Center. The new name will remain throughout the 2030-2031 season. The financial conditions of the agreement have not been disclosed.
The change was announced Tuesday by Comcast Spectacor – the cable giant division Comcast Who owns the flyers and their original arena, among other active people – as well as Harris Blitzer Sports & Entertainment, or HBSE, the investment company of Josh Harris and David Blitzer which has the 76ers, the NFL Washington commanders and other sports and entertainment properties in its wallet.
Comcast will also hold the names of name of a new arena under development as part of a joint venture with HBSE, which should open its doors in the 2031-2032 season.
The current arena, which opened in 1996, completed a renovation project of $ 400 million last year. As part of the brand change, the arena will be upgraded with the Wi-Finity Mobile Wi-Fi service for fans. Existing Xfinity Mobile customers will automatically join the Wi-Fi network at no additional cost.
The new nickname of the arena also comes when Comcast told investors that he focuses on his growing mobile activities. Comcast, which sells its cable television, high speed and other products under the Xfinity brand, launched mobile activity in 2017 and has experienced substantial growth of customers since then.
Last month, Comcast said that he added 323,000 mobile lines in the first quarter, bringing the total to around 8.15 million total XFINITY lines.
The company has been a bright point because the growth of wide -band customers has stagnated due to increased competition in recent years.
Comcast leaders in the last quarter said they would focus on the growth of mobile activity, which had previously been considered mainly as a retention tool for wide -band customers, but is now a full -fledged source of financial growth. During his last call for results in April, Comcast managers doubled the exchange strategy to develop the company.
Comcast, as well as most of its cable peers such as Charter communicationsOffers only a mobile service to those who are already in their customers. Companies have worked to stimulate their subscribers’ database, with charter focusing on various promotional offers and packages to attract more customers.
Since the cables have been in the mobile sector for less than a decade, the brand’s recognition to compete with giants as AT&T, Verizon And Mobile was a priority for more customers.
The fixing of the XFINITY brand to a major sports arena is sure to help raise the brand.
“Philadelphia is home to the country’s most passionate fans, and this competitive spirit is a perfect complement to the Xfinity Mobile brand,” said Steve Croney, operating head for connectivity and comcast platforms, in a press release. “Xfinity Mobile is powered by the largest and fastest WiFi network in America who will offer our philadelphia fans an unrivaled experience in one of the legendary places of sport and legendary entertainment in Philadelphia.”
Disclosure: Comcast has nbcuniversal, the parent company of CNBC.