The Ferrari logo is seen outside the headquarters of Ferrari in Maranello, Italy.
Ciancaphoto Studio | Getty Images Sport | Getty images
Ferrari said Thursday that it will increase prices by 10% on certain models after April 1 in response to new American car rates, increasing up to $ 50,000 at the cost of a typical Ferrari.
Maranello’s automaker in Italy said the prices will remain unchanged for all cars imported before April 2. After that, the “commercial terms” for three of its families of models – the Ferrari 296, SF90 and Roma – will remain “unchanged,” the company said in a press release.
However, its most popular models, including the Purosangue SUV, the 12Cilindri and the F80, will obtain price increases up to 10%.
For Purosangue, which starts at around $ 430,000, this price increase amounts to around $ 43,000. For the F80 in limited edition, which starts at more than $ 3.5 million, the increase will add more than $ 350,000 to the price.
President Donald Trump announced 25% prices on Wednesday on all cars not manufactured in the United States, Ferrari produces all his cars in his Maranello factory.
Last year, Ferrari produced 13,752 cars. The company plans to launch its first electric Ferrari in October.
We do not know what effect the prices will have on Ferrari sales, because there is already a waiting list of more than a year for most of its vehicles. Ferrari buyers are generally rich enough to easily absorb price increases.
Ferrari also said on Thursday that it “confirms its financial objectives for 2025”, but added that there was “a potential risk of 50 base points on profitability percentage margins”.
In an interview with CNBC this month, Ferrari CEO, Benedetto Vigna, said that even if Ferrari buyers are rich, the company must be sensitive to the too much cost of the additional cost of prices.
“When we look at the customer, we consider these people to buy a Ferrari, they have to work,” he said. “We must respect them. Because for us, the most important thing is the customer. So we must make sure that we treat them in the right way.”
Ferrari’s actions were slightly higher on Thursday morning, while the actions of the American car manufacturers “Big Three” were much lower.