Rivian electric vehicles are parked in front of a Rivian service center on April 30, 2026 in Los Angeles, California.
Justin Sullivan | Getty Images
Rivien announced Tuesday that it is laying off hundreds of workers, or less than 2% of its workforce, as the electric vehicle maker seeks to cut its losses.
The layoffs affect some teams in the service and customer segments, according to a spokesperson. The company had 15,232 employees in North America and Europe at the end of last year.
“We recently restructured a handful of teams within Rivian in order to grow our business profitably,” the company said in a statement.
The layoffs come a week after the automaker officially began deliveries of its key new vehicle, the R2 SUV. The R2 is intended to transform Rivian from a niche electric vehicle maker that sells luxury vehicles into a more mainstream brand as America’s leader in electric vehicles. Tesla. The layoffs were first reported by The Wall Street Journal.
Rivian said it hoped to achieve profitability with the R2. It has never made an annual profit.
The electric vehicle maker lost $3.6 billion last year even though it delivered just 42,247 vehicles, according to company filings. Its automotive segment lost about $6,000 per vehicle delivered during the first quarter of this year.
Rivian and other electric vehicle makers are increasingly facing a tougher market than in recent years, due to changing regulations under the Trump administration, including the elimination of a $7,500 federal incentive for purchasing an electric vehicle.
Rivian laid off more than 600 workers in October, or about 4.5% of its workforce. These reductions largely involved restructurings of its marketing, vehicle operations, sales/delivery and mobile operations teams.