(LR): Ebon Moss-Bachrach like Ben Grimm / The Thing, Vanessa Kirby as Sue Storm / Invisible Woman, Pedro Pascal like Reed Richards / Mister Fantastic and Joseph Quinn as Johnny Storm / Human Torch in “The Fantastic Four: Fantastic Four: First Steps”.
Disney
What superhero fatigue?
Twice in a month, a film of comics increased at the top of the box office, making its debut with more than $ 100 million in ticket sales.
Two weeks ago, it was “Superman”, the first theatrical outing of James Gunn and Peter Safran as co-chiefs of DC Studios in Discovery Warner Bros. This weekend, Disney And “Fantastic Four: First Steps” from Marvel fueled around $ 118 million in ticket sales during its first three days in theaters.
“The lesson is that if you build great films, the public will go to the multiplex,” said Paul Dergarabedian, senior media analyst at Comscore.
Internationally, “Fantastic Four: First Steps” has taken an estimated height of $ 100 million, carrying its world weekend transport at $ 218 million.
“Marvel has bet Big by publishing their long -awaited introduction by Fantastic Four as MCU’s latest film to be released for at least a year, and he is bearing fruit,” said Shawn Robbins, director of analysis at Fandango and founder of Box Office Theory. “The franchise has experienced its share of hoquets in recent years, but Marvel’s first family is to win fans and stimulate the kind of enthusiasm that could bring back occasional viewers who have broken up certain post-NDGAM chapters.”
Marvel experienced difficulties following the records “Avengers: Endgame”, the highest point of more than a decade of interconnected narration. While films like “Deadpool & Wolverine” and “Guardians of the Galaxy: vol. 3” seduced moviegoers in theaters, others like “Captain America: Brave New World”, “The Marvels” and “Ant-Man and the Wasp: Quantumania” failed to make the same enthusiasm.
The traits of the box office were not the only blow or Miss for the studio. Marvel Films has experienced significant fluctuations since the release of “Endgame” of 2019. Previously, no film MCU had had a rotten score below 67%, which means that everyone had won the title of “costs”, indicating that criticism had a general positive vision of the film.
Since then, five franchise films have been inferior to this metric and three of them have been considered “rotten”, which earns less than 50% of positive criticism.
This year, “Captain America: Brave New World” raised $ 413 million worldwide and obtained a note of 48% on Rotten Tomatoes. But “Thunderbolts *” has generated only $ 382 million worldwide – one of the five titles under the Marvel Cinematic Universe banner to total less than $ 400 million worldwide – it has obtained a note of 88% “fresh”.
His last theatrical entry, “Fantastic Four: First Steps”, also has a “fresh” note of 88% of the site.
“For Disney, it was really a magical summer and for Marvel a reaffirmation that their strategy to reorganize the brand certainly works,” said Dergarabedian. “With” The Fantastic Four: First Steps “which follows in the footsteps of” Thunderbolts * “Marvel shows that a concentration on quality rather than quantity is a recipe for success.”
Disclosure: Comcast is the parent company of Nbcuniversal and CNBC. Nbcuniversal has Fandango and Rotten Tomates.