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Home » Stellantis unveils Jeep Cherokee while the brand tries to reverse the declins
Business & Money

Stellantis unveils Jeep Cherokee while the brand tries to reverse the declins

Stacey D. WallsBy Stacey D. WallsAugust 21, 2025No Comments
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Jeep deploys a freshly designed model after six consecutive years of annual sales.

THE Stelllantis The automaker unveiled a new Jeep Cherokee on Thursday, the latest decision to try to relaunch sales. It is the first system of hybrid Jeep and the first for Stellantis in North America.

The redesign Jeep Cherokee 2026 aims to evoke the emblematic brand Cherokee SUV, which dotted the history of the business for decades. Jeep had already abandoned the model in 2023 under the old CEO of Stellantis, Carlos Tavares, as part of various costs of cost reduction.

Thursday’s model marks the beginnings of the new Hybrid Turbo-Super hybrid group of 1.6 liter of Stellantis, with more than 500 miles up to a fuel tank. The car will have an “interior full of technology”, according to the company, including the new Connect One services package from Stellantis.

The new model, which, according to the company, is longer, larger and larger than the previous Cherokee, also maximizes its space with 30% more loading capacity.

“The Jeep Cherokee 2026 is an incredibly capable and competitive average SUV that is ready to recover our
Territory in the largest segment of North America vehicles, “said Jeep CEO Bob Brooderdorf, in a press release.

The entry -level car 2026 starts at $ 36,995, including destination costs of $ 1,995. The cars will arrive at dealerships towards the end of this year and the beginning of next year, production taking place at the Stellantis Mexico plant.

The Jeep Cherokee Overland 2026.

Stelllantis

The announcement comes when Jeep tries to invigorate his sales in what was a crisis of several years for the brand.

In the midst of a drop in six -year sales for Jeep, Stellantis is also faced with other -ways of President Donald Trump’s prices, estimating his impact on the year for the company will reach 1.5 billion euros, or $ 1.74 billion. Stellantis CEO Antonio Filosa, who took the best job from the automaker earlier this summer, said in a July call with analysts that the company worked with the Trump administration.

Filosa, who was previously CEO of Jeep, has long aimed to recover Jeep’s market share by revitalization of the Cherokee brand.

Stellantis praised gradual improvement in the coming months in its first half results in July.

“My first weeks as CEOs, have reconfirmed my strong conviction that we are doing what is wrong with Stellantis by capitalizing on everything that is just in Stellantis – from the strength, energy and ideas of our people, combined with large products of new products that we are now putting on the market,” said Filosa in a July press release.

Don’t miss these CNBC Pro ideas

brand Cherokee declins Jeep reverse Stellantis unveils
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Stacey D. Walls

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