Something daring (and delicious) is preparing for McDonald’s: a first sip in the future of drinks
With kind permission: McDonald’s
McDonald’s said Thursday that it planned to test new coffee drinks, refreshments and flavored sodas in more than 500 restaurants later this summer, in the hope of enjoying the love of young consumers for fun and colorful drinks.
“We see a real dynamic in drinks, with more people – especially our Gen Z fans – turning to cold and tasty drinks like a treat,” said Alyssa Buetikofer, chief customer experience and marketing manager of McDonald’s USA, in a press release. “It is an excellent opportunity for us to respond to the evolutionary tastes of our American customers and to appear in new moments, such as a refreshment of the afternoon or snacks.”
The test range includes a cold vanilla infusion, a strawberry watermelon refreshment, a grilled vanilla typing, sprite lunar splashes and an exploded tropic refreshment, as well as others not yet shared by McDonald’s.
The initial stage of the test will only include locations in the Wisconsin, Colorado and the surrounding area, according to McDonald’s. The chain hopes to know more about what customers like the most, as well as to operate a range of widened drinks for its restaurants and franchisees.
McDonald’s’s announcement occurs Thursday after the channel began to close its autonomous locations of its Cosmc brand Buzzy last month. The spin-off, which focused on customizable snacks and drinks, initially inspired customer time lines eager to try something new. But after 18 months, McDonald’s chose to finish the brand and bring drinks influenced by the COSMC to its own restaurants.
The widening of the Burger chain drinks could help McDonald’s better compete with fast growing drinks like Dutch Bros.7 Brew Drive Thru Coffee and Swig, who all relied on the desire of consumers to personalize their drinks.
New drinks could also drive more customers in McDonald’s restaurants. During the last quarters, the chain of hamburgers reported dull sales while consumers spend less money for its fries and large macs. Sales of McDonald’s Us Mame-Store dropped by 3.6% in the first three months of the year; The company should report its second quarter results on August 6.
The fast food rivals have also recently looked at the Soda fountain for drinking options that will appeal to the guests. Earlier this month, Brands Yum Taco Bell has unveiled a new refrescas range; The chain also plans to extend its concept of catering drinks entitled The Live Mas Cafe later this year. Wendy Adding three new Sour Powerade options to its range of drinks in June. And earlier this summer, KFC collaborated with Mountain de Pepsico dew on a “dirty” soda, made from sweet vanilla cream.