Boxes of various Kellogg cereals are displayed on shelves in a Walmart supercenter on May 6, 2025 in Austin, Texas.
Brandon Bell | Getty images
Actions of WK Kellogg On Wednesday more than 50% following a report that the Ferrero chocolate is close to an agreement of around $ 3 billion to buy the cereal company.
The Italian company known for its circular chocolates on hazelnuts could finalize an acquisition of the industry inherited from Breakfast Foods this week, reported the Wall Street Journal, citing people familiar with the problem.
WK Kellogg, which makes us childhood staples such as Froot Loops and Frosted Flakes, took place in an autonomous company in 2023. A separate company on the stock market, KellanovaNow shelters snacks such as Pringles and Cheez-it. The owner of M&M March agreed to buy Kellanova for $ 36 billion last year in an agreement that has not yet concluded.
WK Kellogg shares fell by around 2% this year, and the company has a market capitalization of around 1.5 billion dollars.
An acquisition of WK Kellogg Ferrero would add to the consolidation in packaged foods. Many American consumers have avoided sweet cereals in favor of breakfast options considered to be healthy, and other buyers have moved to private brands after increasing inflation in recent years.
This decision would deepen Ferrero’s ambitions on the American market. The third largest American candy company in May has announced a new list of products to please American consumers, including Peanut Nutella and Dr Pepper Tic Tacs.