Nikeskims, a new brand of Nike Inc. and Skims.
With kind permission: Nikeskims
Kim Kardashian fans will have to wait a little longer for the long -awaited Nikeskims line.
The sportswear line will be launched later this year rather than in the spring, as companies initially announced it, due to production delays, according to a person familiar with the question that requested the anonymity of speaking frankly. The person added that delays are internal and not due to a supplier or a shipping problem.
No date has been determined for the new launch date, added the person.
The person also said that the relationship with Kardashian and the brand is still strong and that everyone was on the same wavelength, but they want to make sure they take their time and get the products.
Nike and Skims Collaboration featuring Kim Kardashian, co-founder and creative head, Skims.
Gracieuse: Nike Inc.
Nike announced for the first time the Skims partnership in February and said that it would include clothing, shoes and accessories. Since then, Heidi O’Neill, one of the main leaders behind the partnership, has left the company.
New Nike CEO Elliott Hill has bet Grand on the Skims brand while trying to invigorate the business after a recent drop in sales and its activities. For Skims, which was for the last time at 4 billion dollars, the partnership with Nike brings an opportunity for growth while it develops in athletics.
Nike shares are down more than 20% of the year.
“The origin of Nikeskims is rooted in the desire to bring something new and unexpected in an industry that wants something different, and to invite a new generation of women in fitness with a disturbing product designed to meet their needs in terms of performance and style,” said society about the line when they introduced it.
The news was reported for the first time by Bloomberg.