LOS ANGELES — Jeep’s new Recon all-electric SUV will start at $65,000, the American SUV brand announced Tuesday during the vehicle’s official reveal.
The 2026 Jeep Recon has been years in the making, as the idea for an electric vehicle inspired by the brand’s iconic off-road SUV, Wrangler, was first revealed in 2021. Production is expected to begin early next year at a factory in Mexico.
The Recon, revealed Tuesday ahead of the Los Angeles Auto Show, features familiar boxy Jeep styling as well as removable doors, a rear spare tire and a sunroof, all synonymous with the brand’s Wrangler SUV.
“With Jeep Recon, we are proving that electrification not only supports off-road excellence, it can elevate it, delivering instant torque, precise control and a quieter, more connected driving experience that is unique to Jeep,” Jeep CEO Bob Broderdorf said in a statement.
The Recon is part of Jeep’s ongoing turnaround plan, which comes after years of declining sales and after several Jeep SUVs were canceled for the United States in an effort to boost profits.
The electric vehicle is the last of four new or updated products that Jeep has promised to unveil in four months. The first three were a new Jeep Cherokee hybrid and redesigned versions of the Jeep Grand Cherokee and Grand Wagoneer.
“We are finalizing the 4×4 – four cars in four months. Recon is the last car to do this. This will complete the scenario,” Broderdorf said during a media call about the brand’s plans to launch a series of special edition vehicles next year.
The Recon’s electric motors combine to produce 650 horsepower and 620 foot-pounds of torque – similar to some V-6 and V-8 sports cars. But that power comes at a cost, with the vehicle achieving up to 250 miles of range on a charge, which is less than many current and cheaper electric vehicles.
The Recon’s price represents a premium of about $14,000 over an entry-level 2025 Wrangler plug-in hybrid electric vehicle and a premium of nearly $27,000 over a base 2026 Wrangler four-door. Pricing is in line with the Wagoneer S EV at $65,200, with a range of 294 miles.
The Recon comes like Jeep’s Stellantis The parent company is significantly reducing its investments in electric vehicles following changing market conditions and a CEO shakeup over the past year. In the broader market, sales of electric vehicles fell after federal incentives of up to $7,500 for purchasing a plug-in electric vehicle ended in September.
Broderdorf said the end of federal incentives is expected to impact sales across the industry, including with the Recon, but that the new SUV functions as an EV “bookend” alongside the sportier Wagoneer S for the Jeep brand’s electric portfolio.
“I’m not just going to chase volume,” he said on the media call. “I want to sell cars the right way. Anyone who wants a [battery-electric vehicle]Recon, I want to make sure we’re there for them. After that, it doesn’t really matter to me anymore.”
The Recon is produced at Stellantis’ Toluca assembly plant in Mexico alongside the Wagoneer S, Jeep Compass and the new Jeep Cherokee, which is offered exclusively as a hybrid vehicle.
Broderdorf, who began running the brand in February, said the factory could easily scale to produce Compass and Cherokee in higher volumes based on demand for electric vehicles. Both gasoline vehicles are also expected to be manufactured in the United States in the coming years for greater flexibility.
“We’re going to grow and grow and grow,” Broderdorf previously told CNBC. “That’s the mission. And do it in a healthy way. »
Jeep is facing a precipitous sales decline that began after the brand hit an all-time high of more than 973,000 SUVs sold in 2018. The brand’s sales have fallen 40% since then, to fewer than 590,000 units last year in the United States.
Jeep sales in the third quarter of this year increased less than 0.5% from a year earlier. Jeep’s U.S. market share has fallen from 5.4% in 2019 to 3.7% since 2024, according to Cox Automotive.