The Hollywood sign in Los Angeles on January 22, 2024
Mario Tama | Getty Images News | Getty images
There was a time when Hollywood simply referred to a district of the central region of Los Angeles.
These days, “Hollywood” came to represent the entire national entertainment company – and it is at a crossroads.
Its homonymous zone is no longer the animated production center that it was in the past, because the studios have driven out the tax advantages and the drop in labor costs abroad. It is more expensive than ever to make a film or a television series, especially after the pandemic and the writers and actors who have reshaped the way creatives are paid in the new streaming economy.
Many in the industry have sought to rectify the movement of thousands of jobs to other national filming centers-such as Georgia, New York, Texas, New Mexico and North Carolina-and international places, including Canada, the United Kingdom, Ireland, Hungary, Croatia, Romania, Australia and New Zealand.
In July, California Governor Gavin Newsom increased the total state -of -the -dollars cinema and television tax credit, to double the previous ceiling, in order to try to encourage more productions to film in Los Angeles.
President Donald Trump again highlighted the issue on Monday when he reiterated pricing threats to the films made outside the United States.
“Our film to make films was stolen in the United States of America, by other countries, as is the flight of” candies to a baby “”, he wrote in an article on social networks, adding that it would impose a 100% price for “all the films made outside the United States”.
Trump made similar comments in May. Then, as now, it is not clear how he plans to implement these tasks, which they would target and that would make the potential invoice pay. Actor Jon Voight, whom Trump appointed “special ambassador” to Hollywood, said the prices would only be implemented in “certain limited circumstances”, and that the administration would focus on the development of federal tax incentives, the revision of the tax code, the creation of co -production treaties with other countries and the supply of subsidies to infrastructure.
While Trump rekindles his threats, there are still many unanswered questions about how the United States could put a price on films – and if this decision would really help bring production to Hollywood.
“Since the films are not products, these are services, it is not clear how a price could be placed on a service, but if a logistical escape was found and applied, this will cause chaos in the entertainment industry,” said Mike Proulx, vice-president and director of research in Forrester, in a press release on Monday. “So the question becomes the next step? Where is the line between a film and a limited time series? What about the advertising industry which saves money by turning advertisements outside the United States?”
Film and television production is not always simple. Some productions will shoot parts of an international film and pieces at the national level. Are the films taxed according to the percentage of the film shot outside the United States? What would that mean for foreign to research films in the country?
“And if the main studio was in the United States, but the film must shoot on site, because the story takes the … Travel characters. Is there a threshold?” asked Alicia Reese, analyst at Wedbush. “There are just too many questions.”
Industry experts are also concerned about how tasks, if they are even enforceable, could affect relations with other countries. Hollywood is based on international sales of the box office to recover high film budgets. China has already limited the number of Hollywood manufacturing films which it will present on the screens. Other regions could retaliate and do the same.
“I strongly support the making of films in California and the United States,” Democratic Senator Adam Schiff of California said on Monday in a statement. “Congress should adopt a bipartite federal incentive worldwide to bring production and jobs, rather than taking a price that could have had involuntary and harmful consequences.”
Dollars and cents
In the end, Hollywood production problems come down to one thing – money.
Budgets become tighter. Streaming has fundamentally changed the media landscape, fewer people go to cinemas and studios no longer generate significant income from DVD sales. Studios must therefore grasp their handbag strings or face the anger of investors who always try to calculate what the dissolution of linear television and its lucrative advertising revenues mean for the titans of the media as Disney,, Universal,, Warner Bros. And Primordial.
Even before the pandemic and double work, Hollywood was making films and television in other parts of the United States and abroad.
In some cases, it is because the script dictated a specific international city or a natural landscape to suit the story told. It would have been difficult, for example, to film the Lord of the Rings or “Game of Thrones” franchise entirely on the backlot of a Los Angeles studio.
The node of the problem comes down to the sound stages.
Part of the Los Angeles exodus is also the result of the development of domestic production centers which offer better financial awards, such as tax credits and cash discounts, than what is available on the west coast. Over the past two decades, 38 states have spent more than $ 25 billion in incentives, according to a New York Times report.
These incentives have enabled States such as Georgia to develop infrastructure for large-budget productions and develop a skilled workforce of local crew, craftsmen and technicians. Georgia offers these monetary advantages as a means not only to create jobs in production, but to strengthen the economic growth of communities around these filming places. Hotels, restaurants, boosting construction sites, vehicle rental companies and even service stations get a bump from the production of projects locally.
International production centers are the second piece of this puzzle. Sites outside the United States not only offer attractive cinema incentives, but also cheaper work and even health care. In fact, Los Angeles ranked the sixth best location for filming according to a studio leaders in January by Prodpro, a company that follows production trends. Toronto, Canada; the United Kingdom; Vancouver, Canada; Central Europe and Australia have all ranked higher than Los Angeles.
Canada, known as Hollywood North, has been the Hollywood film and television home for decades. Programs like “Riverdale”, “follows”, “Supernatural”, “Once Upon a Time”, “Schitt’s Creek” and “The Handsmaid’s Tale” were all filmed just north of the Los Angeles border. In terms of cinema, “Mean Girls”, “Twilight”, “My great Greek marriage”, “American Psycho” and “Scream VI” are some of the titles that have been shot in Canada.
Like Georgia, Canada offers an attractive tax credit for studios in the United States, but has also developed a talented industrial workforce in front and behind the camera.
And competition abroad is heating up. More and more countries have strengthened their filming infrastructure and increased their generous tax incentives. Many nations also have more loose rules on the types of projects eligible for financial advantages. New Zealand, the United Kingdom, Ireland, Iceland, Australia, Norway, Italy, Hungary, Germany and the Czech Republic are all delighted for the productions-and they take part, according to ProdPro data.
For example, Australia and New Zealand experienced a 14% increase in project production, costing $ 40 million or more between 2022 and 2024. During this time, the United States experienced a drop of 26%.
“People will still film on the spot,” said Reese de Wedbush, noting that the industry will not completely change the types of stories told to join filming locations only available in the United States “there are a lot of songs from this film, or parts of this film, which are filmed on a solid scene and this sound scene could exist as easily in the United States as possible.”
“And this is where the question resides: how to get the sound steps?” She continued.
Reese noted that Los Angeles has already made measures to encourage studios to use its existing infrastructure with the new tax incentives of Newsom.
“We need to create a better tax structure to encourage more productions, the production base, the sound stages, to be located in the United States,” she said.
Disclosure: Comcast is the parent company of Fandango and Nbcuniversal, owner of CNBC. Square would become the new mother company of Fandango and CNBC on the spin-off of Comcast de Land.
